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Unlimited vs. Dedicated Service

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Solution 2: Offer multiple service levels

Other respondents advised avoiding the expectations and implications of the term 'unlimited' by offering several clearly defined levels of service.

[RT wrote] "I just don't understand why ISPs continue to call it unlimited while it isn't. When we had truly unlimited, we only had about 16 people that were on 300+ hours. When we went metered, we lost just a few of them and after the initial furor, most folks appreciate the price break. Now, we have four different levels: 10, 40, 150 and 300 hours, all decently priced."

[MT wrote] "Here are the service categories we offer . . . "

Lite Internet Service:
20 "free" hours per month
$1 per hour beyond 20 hours in the same month
$9.95 per month (20 hours; $1 per hour over 20 )

Basic Internet Service:
Unlimited attended use
All 33.6k (or higher) lines
$20 per month

Premium Internet Service:
100% all digital, 56k (or higher) lines
Unlimited attended use
$23.95 per month

Dedicated 33.6 Connection:
Totally unlimited use; your own private Internet!
Your own static IP address
6-months minimum contract required
$100 per month $125 per month with DNS services

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