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• Discuss business issues on the ISP-Marketing List
What to Say When Selling Your ISP Brock Henderson
[July 17, 2008] You've decided it's time to sell, so how do you tell your customers and staff? Or do you say nothing at all?
Error In Your Favor Gerry Blackwell
[June 27, 2008] This company claims to deliver free money to ISPs. But its service has seen only limited adoption.
Are You Networking Effectively? Brock Henderson
[June 26, 2008] These networking opportunities may offer you something you have not tried before.
Front Porch Says Competitors Over Promise Behavioral Ad Revenue Gerry Blackwell
[May 29, 2008] Yes, you can earn money from serving ads based on your customers' web behavior, but not as much money as some vendors claim, and not immediately.
Firing a Customer Brock Henderson
[May 5, 2008] There are customers who are so bad, you'll wish the competition had them. So go ahead and fire them! But do it the right way.
Why You Would Offer a Server for $1 for One Month Alex Goldman
[April 28, 2008] We checked in with an innovative webhost to learn about the promotion and whether or not it succeeded.
The Ostrich Situation Brock Henderson
[March 18, 2008] This isn't just about ISP owners; it's a problem that occurs in all businesses.
Selling SAAS to the SMB Alex Goldman
[February 29, 2008] A newly hired expert at a major player explains his plan.
Establishing Sales Goals Brock Henderson
[February 26, 2008] Every organization should have goals; and every individual in the organization should have goals, but this is especially true for your sales team.
Affiliate Marketing Best of ISP-Lists
[February 11, 2008] The experts discuss an error that many ISPs make when designing their affiliate marketing program.
Request for Feedback for an ISPCON Session Alex
Goldman
[January 17, 2008] What's your top sales or marketing concern?
Featuretisements
Alex
Goldman
[January 14, 2008] One company is building a
mechanism to deliver ads that it says users are grateful for.
Why
Are You Still Using Just One Phone Number? Alex
Goldman
[January 4, 2008] Several technologies, all of
them simple, could make tech support less stressful for ISPs and their
customers.
Is
Flattery Appropriate in Sales? Brock
Henderson
[January 3, 2008] When flattering a sales prospect,
honesty is your friend.
ATM
for ISPs or Spy in a Box? Jim
Thompson
[December 7, 2007] Amid controversy over the
ethical and privacy concerns of targeted advertising, NebuAd hopes to
rise above the fray by offering ISPs a slice of the revenue pie. But will
tracking user habits bring more headaches than revenue to the ISP?
Salespeople
Are Always on Stage Brock
Henderson
[December 6, 2007] At this time of year, you'll
be reading articles in the business press warning you not to drink too
much at the company party. But if you're a salesperson (or an owner-operator)
you need to be careful all the time, not just at work.
ISPCON:
Making the SMB Sale Alex
Goldman
[November 26, 2007] In his ISPCON presentation,
this experienced marketer showed not only how to sell, but also what to
sell.
Prospects
Build Walls Brock
Henderson
[November 12, 2007] The single most difficult
part of sales is the rejection, but successful salespeople overcome it.
ISPCON:
Sell to the Channel Alex
Goldman
[November 5, 2007] A webhost with many VAR resellers
explained how to open that sales channel.
Book
Preview: SELLECOM: 101 Ideas for Marketing in the Telecom Jungle
Alex
Goldman
[November 1, 2007] We were treated to a sample
chapter from a yet to be published book written by a veteran telecom reseller
and marketing strategist.
Testimonials
Sell Brock Henderson
[September 28, 2007] This simple tip can pay
off significantly. It's not tough to do, and it addresses what might be
your weak point.
Don't
Make the 'SMB' Mistake: What ISPs Need to Know About Selling to Small
Business David Cork
[September 10, 2007] In spite of real opportunities
to sell VoIP to SMB customers, many ISPs are missing out. A hosted VoIP
vendor explains why.
Spam's
Next Escalation Alex Goldman
[August 13, 2007] As the fight against bot-based
spam continues, so-called "legitimate marketers" are turning nasty to
get through the filter—or paying pennies to ISPs and the U.S. government.
White
Paper Excerpt: IT Hosting Helps SMBs Compete With Big Business
[July 27, 2007] The Planet announces research
showing how an excellent webhost like The Planet can help its SMB customers.
Who
Commoditized the Internet? Brock
Henderson
[June 19, 2007] You offer more to the customer
than a connection to the internet.
Five
Marketing Essentials Brock
Henderson
[May 21, 2007] Here are five basics that many
small businesses and ISPs ignore when they make their marketing plans.
Your
Vendor Wants You to Sell Well Alex
Goldman
[April 30, 2007] This equipment maker understands
that selling SMB VoIP services may be new to service providers, and it
has a plan to help handle the unfamiliar.
Breaking
Barriers to Buying Brock
Henderson
[April 5, 2007] Too many business build barriers
between themselves and their customers. Are you certain you don't? Read
on.
Editorial:
We Need Usage-Based Pricing Alex
Goldman
[February 27, 2007] If the phone and cable companies
stopped predatory pricing and advertised what they really offer, there
would be no need for new laws—only the enforcement of the laws that already
exist.
Should
Tech Support Sell? Brock
Henderson
[February 9, 2007] Yes, there are risks. But
that means you've got to do it right and you've got to be consistent with
your own people.
Managing
Sales People Brock
Henderson
[January 12, 2007] Getting sales people to work
means keeping people happy, but not comfortable.
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