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ISP Market Research

Top U.S. ISPs by
Subscriber: First Quarter 2002 Analysis

Oddities, anomalies and reporting errors reveal a changing U.S. Marketplace among the upper echelon of U.S. ISPs during the first quarter of 2002.

by Patricia Fusco
Managing Editor ISP-Planet
[May 13, 2002]
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According to our records, top ranked America Online lost 1.6 million users in the U.S. during the first three months of 2002. This is based on ISP-Planet's year end findings that AOL had 27.7 million users at the end of 2001. However, we're not going to declare that the apocalypse is upon the ISP industry due to AOL's downturn in dial-up.

Instead, we'll remind readers that AOL picked up 3.0 million new users in other parts of the world during the same reporting period—currently up to 8.5 million, from 5.5 million at the end of 2001.This insludes some 5.9 million AOL users in Europe and 2.6 million throughout the rest of the world. AOL subsidiary Road Runner also reported robust gains for the first quarter—securing a half million new users in just three months. Certainly this is the first time we have ever observed AOL losing dial-up customers since we started tracking its performance in 1999. But we will have to wait another couple of quarters before we call it an official "trend."

Top U.S. Dial-Up ISPsAlthough we don't track European ISPs at this time, it's highly irregular that AOL produced a 4.6 million subscriber swing between its U.S. and European divisions. But the oddities don't stop with AOL in the first quarter. We discovered that MSN padded its reported 8 million user milestone a bit by including MSN Extra Storage, MSN Gaming Zone, MSN Money Bill Pay and MSN Greeting Cards subscribers along with MSN Internet access users. We've adjusted MSN's subscriber base down 300,000 users this quarter as a result of the error. MSN remains firmly entrenched as the second largest ISP in the U.S.

United Online lost nearly .5 million active users at the end of last year and the parent company of NetZero and Juno Online reports it lost another 400,000 users during the first three months of this year. But we say good riddance to freeloaders for United Online, since the former no-fee ISP picked up another 140,000 paying customers while trimming its operational costs at the same time. This is not to say that United Online's balance sheet appears as healthy as EarthLink's, which added another 100,000 new users between January and March, 2002. The Atlanta-based ISP continues to march toward attaining its 5 million-user milestone. Notably, a half million of these users are broadband, not narrowband dial-up customers.

Meanwhile, PeoplePC, with its inexpensive computers and $12.95 a month unlimited access plans, jumped up two notches in our ranking. The 8th largest dial-up ISP is the U.S. added 138,000 new users during the first quarter of 2002. As a result, PeoplePC produced a 30 percent growth rate over year end 2001 figures. Dial-up subscriber growth at PeoplePC outpaced all other ISPs in our rankings—including cable modem and DSL providers. PeoplePC has a unique strategy of signing up employees of large corporations as well as other groups, such as the announcement on February 25, 2002 of an agreement with Veterans of Foreign Wars of the United States (VFW).

Top U.S. Cable ISPsBroadband comparisons
With @Home users being migrated to their actual homes, we expected to see healthy growth in customer counts for AT&T Broadband, Comcast and Cox. Oddly enough, only Comcast and Cox picked up new users, growing their customer counts 9.8 percent and 28.4 percent, respectively.

Cablevision increased its first quarter subscriber base 10.5 percent over its year end figures. Top ranked cable access firm Road Runner increased its client count by 26.3 percent over the same period. Meanwhile, AT&T Broadband's subscriber base added only 60,000 new users, growing its customer count by only 4.6 percent. Obviously, growing its business is not a priority for Comcast at this time.

When it comes to U.S. DSL providers, SBC still leads the pack with 1.5 million lines in use. But Verizon is closing the gap. Only 150,000 lines separate first and second place. But SBC lit up 200,000 new lines and Verizon hooked up 150,000 new connections, so SBC has set a pace at the start of this year that the East Coast telecom company might not be able to match. Bell South actually outperformed Verizon, too. The 15th largest provider in the U.S. added 158,000 lines during the quarter.

By far the most interesting development in DSL portion of our ranking is the addition of Hughes Direcway. The company known more for its dish work than copper lines reports it now serves more DSL users than satellite fed Internet connections (113,000 and 111,000, respectively). As a result, we've lumped Hughes in with the other top DSL providers in the U.S., even though nearly half of its services are satellite based.

Final revelation
According to our calculations, All Other U.S. ISPs connected 85.6 million users at the close of the first quarter of 2002. The top 22 U.S. ISPs we current track served Interned access to 63.3 million users during the same time frame.

— End

< Back to Top U.S. ISP Ranking Q1 2002

Related articles:
  [Nov. 2, 2001] Top U.S. ISPs by Subscriber: Q4 2001  
  [Nov. 2, 2001] Top U.S. ISPs by Subscriber: Q3 2001  
  [Aug. 17, 2001] Top U.S. ISPs by Subscriber: Q2 2001  
  [May 10, 2001] Top U.S. ISPs by Subscriber: Q1 2001  

Online Resources:
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  Subscriber Ranking History  

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