January 11, 2006 – 2 p.m. EST, 11 a.m. PST

Wireless ISP Basics: Pricing for Survival
Speaker: Tim Sanders, Founder, The Final Mile

Most entrepreneurs hot to get into the wireless Internet service business are on top of the technology, but they're a lot less likely to have a solid grounding in the business principles that will make or break their business.

Tim Sanders—operator of a successful multi-state fixed-wireless ISP and founder of ISP consultancy The Final Mile—has helped dozens of ISPs, WISPs, hotspot providers, and municipalities establish technically sound service organizations with strong business operations expertise.

In this Webcast, Tim helps you tackle the thorny issue of service pricing. To price your services appropriately you need to:

• Be able to clearly and accurately identify your true costs
• Be conversant with a number of multisyllabic biz-school terms and know how to plug them into appropriate formulas
• Understand the critical importance of cash flow and how to reach break-even
• Be creative in designing a range of service bundles to differentiate your offerings
• Know when it's time to offer other high-margin services.